This Netflix Movie Led Me to Build a Better Product & Marketing Funnel
This Netflix Movie Led Me to Build a Better Product & Marketing Funnel
Ever wonder if watching a late-night Netflix movie could ever benefit you in some way? I know I didn’t. But somehow, this one film has completely shifted the direction of my business.
I had zero plans to update an old lead magnet I had on my site. No intention of touching it at all. But one thing led to another, and suddenly, I was 51 hours deep into a full-blown revamp and expansion of the 5-Step Product Marketing Blueprint—one of my best free resources.
It wasn’t even on my to-do list. But the way it unfolded taught me something about how content, marketing, and products are all connected in ways we often don’t see at first.
Let me take you through the wild sequence of events that led to a completely unplanned project that turned into one of my most valuable product updates yet.
It Started With a Movie That Became A Blog Post
Late one night, after scrolling through Netflix for the third time, looking for something to watch, I landed on The Founder—the movie about how Ray Kroc took McDonald's from a single burger stand to a global empire.
I had never seen it before, so I figured, Why not?
I clicked play.And within 10–15 minutes, something happened. My brain wouldn’t shut off. Ideas started flooding in. I couldn’t even focus on the movie anymore.
See, The Founder is one of those films that, when you watch it from the lens of a marketer, it hits completely different. It’s no longer just an entertaining story about a guy building a fast-food chain.
It’s a lesson in marketing, branding, systems, and sales psychology—the very foundations of scaling a business. And before I even realized it, I was opening up a document on my phone to write.
The next day, I went back and watched the rest of the movie but this time taking notes.
I broke down the key moments of how McDonald’s grew—not just through selling burgers, but through its business model, real estate strategy, and marketing systems.
A few hours later, I had a full-length blog post written. The whole thing came poring right out.
But then I hit a problem.
The Problem With My Call to Action
I don’t like publishing blog posts without a clear call to action. Every article should lead to something. A product. A course. A freebie. Something valuable for the reader.
But when I got to the end, I realized… I had nothing to plug in.
None of my current offers fit perfectly with the blog post’s theme. And I didn’t want to shove in an irrelevant product just for the sake of adding a CTA.
So I had two options:
Rewrite the blog post to target a different marketing angle, so I could fit in one of my existing products.
Create (or update) a better product that actually fit the blog post’s message.
I wasn’t about to undo hours of writing and rework the entire blog post.
So I went back to an older lead magnet—one that I hadn’t updated in a while—the 5-Step Product Marketing Blueprint.
And that’s when I saw the problem.
The Lead Magnet Funnel Was Useless
At first, I thought I could just attach my existing blueprint to the blog as a freebie and call it a day.
But as soon as I looked at it, I realized: this wasn’t going to work.
The upsells didn’t flow naturally together.
The email sequence wasn’t doing enough to nurture or sell.
The product itself wasn’t structured to generate revenue—it was just a simple freebie with no real backend system.
It hit me—this was an old funnel I hadn’t optimized in a long time.
That’s why it wasn’t bringing in sales. It was just sitting there, helping me build my email list, but it wasn’t doing anything else.
And that was a problem.
If I was going to attach this to my blog post, I needed to make it actually valuable—not just as a freebie, but as part of a real marketing system.
The 51-Hour Deep Work ADHD Session
At this point, my blog post was on hold. I dropped everything and spent the next two weeks doing a complete overhaul of the 5-Step Product Marketing Blueprint to turn it into a premium version.
This wasn’t just a minor update.
I rebuilt the entire system from the ground up.
Here’s what I added:
✅ X (Twitter) Content Breakdown—so you can write posts that grow your audience and generate leads.
✅ Lead Magnet Blueprint Framework—to help you quickly create lead magnets that attract your ideal customers.
✅ Guides for Promoting & Upselling—so you can increase conversions and sales at every stage of the funnel.
✅ Email Marketing Templates & Examples—pre-written sequences that help you promote and upsell after purchase or post-signup.
✅ Blog Marketing Examples—so you can write blog posts that drive product sales instead of just traffic.
And because ADHD had me bouncing between projects, I also ended up writing two more blog posts and a 1,000+ word thread in the process.
What This Taught Me About Content & Funnels
Looking back, this entire project happened because I was scrolling Netflix right before bed.
One late night movie made me realize that if your marketing isn’t optimized for sales, then you’re leaving money on the table. If you don’t make an effort to get it, someone else will.
That’s why I missed writing a newsletter that week (which I hate doing), but now I have:
✔ A month’s worth of content ready to go
✔ A fully updated premium guide
✔ A better system that helps creators sell their products more effectively
McDonald’s Mastered Product Marketing & So Can You
If you want to pick up your sales by optimizing your marketing funnel, then grab the updated 5-Step Product Marketing Blueprint right here.
It’s the same system I use to make sales throughout my funnel—and you can use it too.
Crazy how one Netflix movie changed my business.
See you soon,
Amado